Everything Starts with Strategic Coherence
Growth, diversification, optimization, or restructuring—whatever your next chapter looks like, reaching it requires strategic coherence: the alignment of ambition, priorities, and execution.
I work directly with business owners and leadership teams to create that coherence— helping them clarify ambition, set priorities, build the roadmap to their next stage of growth, and sustain the discipline to get there.
My approach combines the rigor of strategy consulting with the care and flexibility of executive coaching, ensuring strategy becomes a continuous habit that drives real transformation.
Four Ways to Accelerate Your Strategic Journey
STRATEGIC TRANSFORMATION PROGRAM
A custom-designed strategic planning and execution process that engages the top management team in a structured journey — generating collective insight, fostering genuine alignment, translating priorities into a robust action plan, and ensuring disciplined execution that delivers results.
STRATEGIC ACCELERATION WORKSHOP
A high-level, action-oriented five-session workshop that helps leadership teams gain clarity, build alignment, and create momentum.
Designed to accelerate decision-making and execution, this structured process enables the team to reflect, prioritize, and develop a clear, actionable roadmap to move forward with confidence.
ONE-ON-ONE BUSINESS STRATEGY COACHING PROGRAM
An 8- to 12-week personalized strategic coaching program for CEOs, founders, and business leaders seeking clarity, alignment, and progress.
Combining the rigor of strategic consulting with the insight of executive coaching, this program brings structure, perspective, and momentum to your most critical decisions — helping you move forward with focus and confidence.
FRACTIONAL CHIEF STRATEGY OFFICER SERVICES
A Fractional Chief Strategy Officer (CSO) engagement for organizations that require senior-level strategic leadership without the permanence of a full-time hire.
I serve as an integrated member of the leadership team, ensuring strategic priorities are defined, aligned, and consistently executed — bringing the discipline, structure, and facilitation needed to keep the organization focused and moving forward.
Why Work With Me?
I am a former McKinsey & Company consultant and the Founder of LITup, a strategy and leadership thought-partnership boutique.
For over 25 years, I’ve worked side by side with CEOs, boards, business owners, founders, investors, and leadership teams across Latin America and the United States — guiding them through more than 120 strategic transformation and planning engagements, and helping over 2,000 executives strengthen their strategic capabilities through my proprietary and state-of-the-art methodology and philosophy for building strategy as a continuous organizational habit.
My approach combines the rigor of strategy consulting with the care and flexibility of executive coaching, helping leaders make better decisions, strengthen alignment, and sustain disciplined execution.
I bring extensive experience as a board member and strategy committee chair across public, private, and non-profit organizations, as well as a mentor for entrepreneurs through Stanford–LBAN and formerly Endeavor. I am also a regular contributor to publications on strategy and leadership.
I hold a BSc in Business Management from Adolfo Ibáñez University (Chile) and an MBA from the University of Cambridge (UK).
What Sets My Approach Appart?
✔️ Tailored to your context – No one-size-fits-all frameworks, only what works for you.
✔️ Hands-on guidance – I don’t just advise; I help you think, decide, and move—with focus and clarity.
✔️ 25+ years advising leaders – From fast-growing family businesses to large corporations.
✔️ Breadth and depth of perspective – Across industries, company sizes, and geographies.
✔️ Action-driven methodology – Focused on results, not just ideas.
✔️ Multicultural perspective – Broad experience across markets and leadership styles.
✔️ Fully bilingual – Sessions can be conducted in English or Spanish, depending on your preference.